LIFESPARK

Our mothers and fathers deserve to have twilight years with more twinkle than a typical nursing home has to offer. That’s why we teamed up with Lifespark, to change the age-old story and undo the sick-care system that keeps our elders from repeatedly going in and out of the hospital. Our first task was to create something that informs AND makes eyes water.

Here’s that something — which ended up being a three-minute film shot with anamorphic lens. This project was very personal for all involved.