YMCA

Sometimes fitness is necessary. You never know when you’ll need to fight, run, climb, or carry a screaming belligerent toddler up a flight of stairs for bath time. These are the other reasons why, you need the Y.

Cyclops Social

Here are some radio spots I love that didn’t win anything. Well, maybe a local show pin. I honestly don’t remember.

RADIO

When donuts attack
Bear
Freshly dried jeans
Really Really Really
Out of breath conversationalist
House of monkeys
Zombie apocalypse
Fatpants Eulogy

Radio Mercury Award winner 2010

Pillow Talk

Radio Mercury Award Winner 2023

Pully Downy Thingy

Radio Mercury Award Winner 2024

PREVIOUS CAMPAIGN

Before the Another Reason Y campaign, there was an existing tagline we were asked to work with. “Real people, real fitness.” So we thought, why not put a face to Y members and give them real, dumb, conversations starters. Then let improv do the rest. This is the result after shooting seven spots in a day.

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